Company values
Our mission
To be a creative and profitable company that’s a product, information, and education resource for, and inspiration to, bakers worldwide, built around our good King Arthur flours and committed to the highest standards of excellence, value, and integrity in everything we do.
Our core principles
Our purpose and our values are the core principles of King Arthur Flour. We recruit those who are excited by the same things we are: building vibrant communities, at the local, national, and global levels, through the creative, sharing art of baking.
At King Arthur Flour, as in all truly great companies, purpose and values aren’t simply written down and stashed away. Rather, they give us an enduring sense of direction, so that quick, constant change becomes comfortable and welcome.
Purpose
The King Arthur Flour Company inspires companionship among people worldwide through the creative joy of baking. This is our reason for being; it reaches beyond the bottom line into everything we do. Our purpose:
- Inspires and guides each and every person at King Arthur.
- Is elemental, enduring, and expansive.
- Provides constant guidance and inspiration, through many changes of leadership.
Values
Our values serve as King Arthur’s fundamental and continuing creed; they’re never compromised for short-term gain. These are our guiding core values:
- Passion
- We love what we do; we connect through the age-old, cultural tradition of baking.
- Employee-ownership
- As employee-owners, we create a workplace that embraces respect, trust, open communication, and personal fulfillment through honest hard work.
- Quality
- From us, the employee-owners, to our relationships with others, to our flour and all our products, we seek the highest standards in everything we are, and in everything we do.
- Community
- We strive to serve, educate, and inspire those in the world around us.
- Stewardship
- We carry on our centuries-old heritage of stewardship through the quality of our brand, and the steps we take to preserve the vitality of our community and the earth on which we live.
