Contact:

              Allison E. Rogers Furbish, Media Relations Coordinator

              802.526.1835

              allison.furbish@kingarthurflour.com

 

King Arthur Flour Launches "Holiday Sweetstakes" Contest

One Home Baker Will Win a $1,000 Baker's Catalogue Gift Card

October 25, 2007 – Norwich, Vt. – One lucky home baker will win a $1,000 gift card to The Baker’s Catalogue at King Arthur Flour this holiday season.

Through the “Holiday Sweetstakes,” running October 29, 2007, through December 9, 2007, at kingarthurflour.com, King

Arthur Flour will award one top prize of a $1,000 gift card to The Baker’s Catalogue, as well as $100 gift cards for five runners-up. Customers may also enter at The Baker’s Store in Norwich, Vt.

Winners will be drawn on Dec. 12, 2007, just in time to wrap up their holiday shopping with The Baker’s Catalogue.

King Arthur Flour is one of America’s best-selling flours, known by avid bakers for its consistent baking performance and lack of chemical additives. King Arthur Flour is the parent company of The Baker’s Catalogue, which offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at kingarthurflour.com, and at The Baker’s Store in Norwich, Vermont. The oldest flour company in America, the King Arthur Flour Company has been employee-owned since 1996.