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              Allison E. Rogers Furbish, Media Relations Coordinator

              802.526.1835

              allison.furbish@kingarthurflour.com

 

New Baking Mixes from King Arthur Flour Bring Organic Baking to Delicious Heights

May 2007 – Norwich, Vt. – America’s oldest flour company is making organic treats easy to bake at home with a selection of new organic baking mixes that bring together its 217-year tradition of producing high-quality flours and its desire to offer healthier choices for home bakers – and the environment.

The line, launched by King Arthur Flour in mid May, includes mixes for Organic Blueberries and Cream Scones, Organic Brioche, Organic Maple Whole Wheat Bread, and Organic Pain de Campagne. Eight additional organic mixes, including popovers and

muffins, will join the line in Fall 2007.

“We’ve been tracking the organic movement for years and feel that there’s finally a critical mass of customers who understand

what organic food is and are actively seeking to purchase it,” said P.J. Hamel, editor of The Baker’s Catalogue and an avid home baker. “We’ve carried organic ingredients for quite some time, and have put a number of those ingredients together to make

these handy mixes. With mixes our best-selling category, and the increased interest in organics, we felt our customers would respond well to these–and they have. Now that we’ve tested the market, we’re ready to roll out a much greater selection of

organic mixes this fall.”

King Arthur’s new organic baking mixes are made with King Arthur unbleached organic flours along with the finest organic ingredients. Suggested retail prices range from $6.25 to $6.95. All mixes are available through The Baker’s Catalogue and

online at kingarthurflour.com.

King Arthur Flour is one of America’s best-selling flours, known by avid bakers for its consistent baking performance and lack of chemical additives. Its 100% Organic Whole Wheat Flour and Select Artisan 100% Organic All-Purpose Flour are the number one and two selling organic flours in the nation. King Arthur Flour is the parent company of The Baker’s Catalogue, which offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at kingarthurflour.com, and at The Baker’s Store in Norwich, Vermont. The oldest flour company in America, the King Arthur Flour Company has been employee-owned since 1996.