Contact:

              Allison Rogers, Media Relations Coordinator

              802.526.1835

              allison.rogers@kingarthurflour.com

 

Bake for the Cure this Autumn with King Arthur Flour and the Susan G. Komen Breast Cancer Foundation

 

October is National Breast Cancer Awareness Month

 

August 2006 – Norwich, Vt. – King Arthur Flour is observing National Breast Cancer Awareness Month this October with a variety of new pink products, including spatulas, dish towels, a digital scale and a pink pie plate from Emile Henry. Through December 31, 10% of the sales of these products will be donated to the Susan G. Komen Breast Cancer Foundation.

“As a breast cancer survivor myself, I urge you to support this worthwhile organization by making a purchase today,” said P.J. Hamel, editor of The Baker’s Catalogue at King Arthur Flour. “I, along with millions of other cancer survivors, want to keep on baking, laughing, loving…and living.”

The pink pie plate from Emile Henry is “the PERFECT size pie plate,” according to Hamel. Handcrafted from Bergundian clay in France, this 9” wide, 2” deep plate is the width almost every recipe calls for, with sufficient depth to contain boil-overs. The pretty pink plate with scalloped edges and non-stick glaze will keep pies warm at the table longer than metal or glass. Our pink silicone spatula and spoonula are must-have tools for every baker. Featuring the King Arthur Flour logo, the set of tools is perfect for scraping your mixing bowl clean. The pink digital scale from Escali weighs all of your ingredients precisely in decimal increments up to 11 pounds. Our pink heatproof turner is perfect for flipping pancakes, with an oversized 4” x 6” blade. And you can clean up any baking mess (or cover your rising bread dough) with our set of four pink striped dish towels, machine washable and dryer-safe.

All of the new pink products will be available to customers October 9 through December 31 at The Baker’s Catalogue (call 1.800.827.6836 for a free copy) and online at www.bakerscatalogue.com.

King Arthur Flour is one of America’s best-selling flours, known by avid bakers for its consistent baking performance and lack of chemical additives. King Arthur Flour is the parent company of The Baker’s Catalogue, which offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at www.bakerscatalogue.com, and at The Baker’s Store in Norwich, Vermont. The oldest flour company in America, the King Arthur Flour Company has been employee-owned since 1996.