Contact:

              Allison Rogers, Media Relations Coordinator

              802.526.1835

              allison.rogers@kingarthurflour.com

King Arthur Flour’s All-Natural Old-Fashioned Lemon Buttermilk Cake Mix Tapped as 2006 Outstanding New Product Finalist

 

Employee-owned company’s product is selected from more than 500 food entries

 

June 26, 2006 – Norwich, Vt. – King Arthur Flour’s Old-Fashioned Lemon Buttermilk Cake mix has been chosen as one of the Outstanding New Product 2006 Finalists in the initial round of judging at the 2006 National Association for the Specialty Food Trade product awards competition. The second round of judging will take place on Sunday, July 9, 2006, at the Summer Fancy Food Show in New York City.

“This is a great honor for all of our employee-owners who helped develop and blend the product – they’ve really outdone themselves this time! It’s in the tradition of the company to offer the best products and services, and this honor is the result of

a lot of time and energy from many talented people,” said Annemarie Linnehan, director of The Gourmet Division at King Arthur Flour. “We wish all this year’s contenders good luck on July 9.”

The all-natural Old-Fashioned Lemon Buttermilk Cake mix – developed, tested and packaged at King Arthur Flour’s test kitchen

and grain room in Vermont – was selected as a finalist from among 522 food-product submissions. It is now being considered in

the Best of Show category, a group comprising 12 diverse companies including manufacturers of cheese, sauces, yogurt, and
baked goods.

The Old-Fashioned Lemon Buttermilk Cake is available at select specialty food retailers and at bakerscatalogue.com.  The Lemon Buttermilk Cake ingredients include sweet cream, buttermilk, lemon juice, lemon oil and a tangy-sweet lemon glaze. 

King Arthur Flour has built a reputation as the resource for recipes, knowledge, education, and products for the home-baking world.  Known by avid bakers for its consistent baking performance and lack of chemical additives, King Arthur Flour is one of the best-selling flours in the country. King Arthur flours and premium, all-natural baking mixes are available in grocery stores and specialty food retailers nationwide. America’s oldest flour company, King Arthur Flour is the parent company of The Baker’s Catalogue, which offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at bakerscatalogue.com, and at The Baker’s Store in Norwich, Vermont. The King Arthur Flour Company is 100% employee-owned.