Contact:

              Allison Rogers, Media Relations Coordinator

              802.526.1835

              allison.rogers@kingarthurflour.com

 

King Arthur 100% Organic White Whole Wheat Flour Makes Whole-Grain Baking Better Than Ever

 

July 2006 – Norwich, Vt. – America’s oldest flour company is bringing together its 216-year tradition of producing high-quality

flours and its desire to offer healthier choices for bakers with its new 100% Organic White Whole Wheat Flour.

“King Arthur organic white whole wheat is the best whole-grain flour I’ve ever baked with,” said P.J. Hamel, editor of The Baker’s Catalogue and an avid home baker. “It’s the perfect grind – not too coarse, not too fine – and its flavor and color are lighter than regular whole wheat’s. Now, I automatically reach for the organic white wheat every time I pull out my mixing bowl!”

King Arthur 100% Organic White Whole Wheat Flour is ground from organic white wheat, a grain with all the nutritional value of traditional red wheat but lacking in the compound that gives red wheat its dark color and strong flavor. Because white whole

wheat is milder in flavor than its red counterpart, it can easily be added to almost any recipe for delicious, healthier baked goods

– and in many recipes, no one will notice the difference.

 

King Arthur Flour has been offering white whole wheat flour to customers since the early 1990s, and the product has garnered attention recently as a helpful way to incorporate healthy whole grains into home-baked goods. The new organic version of the

flour has become a favorite around King Arthur Flour’s test kitchen and is sure to become a staple among organic bakers nationwide.

Five-pound and two-pound bags of King Arthur 100% Organic White Whole Wheat Flour are available in select grocery and

specialty food stores nationwide, through The Baker’s Catalogue, online at bakerscatalogue.com, and at The Baker’s Store

in Norwich, Vt. King Arthur 100% Organic White Whole Wheat Flour is the third organic offering from the company, whose 100% Organic Whole Wheat Flour and Select Artisan 100% Organic All-Purpose Flour are the number one and two selling organic flours

in the nation.

King Arthur Flour is one of America’s best-selling flours, known by avid bakers for its consistent baking performance and lack of chemical additives. King Arthur Flour is the parent company of The Baker’s Catalogue, which offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at bakerscatalogue.com, and at The Baker’s Store in

Norwich, Vermont. The oldest flour company in America, the King Arthur Flour Company has been employee-owned since 1996.