There are four major qualities that set us apart from our larger competitors that enable us to outpace them, the industry, and the overall economy.

First, we have an earned respect. There is a sense that our enterprise is special in what it stands for, what it does, and how we do it. This shows itself in the uncommon efforts and contributions - not only from those who work here, but also those we work with.

Second, we have an honest enthusiasm that spills over to those with whom we do business - from current and prospective employees, to customers and suppliers.

Third, we have a culture of inclusiveness.  We communicate just about everything to everyone in our organization, empowering them as partners in our endeavor. Strategies, plans, ambitions, and challenges aren't restricted to small circles behind closed doors - they're known, understood, and appreciated throughout our company.

Fourth, making money in itself is not our highest priority. We view profit and wealth-creation as inevitable by-products of doing things well.

Some King Arthur Flour Facts:

 We are America's oldest flour company, founded in 1790.  To put it into context for you, George Washington had just been elected to his first term in office.

 King Arthur Flour became an employee-owned company in 1996, when Frank Sands instated the employee stock ownership program (ESOP). We are now 100% employee-owned, and have always been 100% committed to quality.

 Our headquarters in Norwich, Vermont, is a 16,600-square-foot timber-frame structure called, appropriately, Camelot.  Vermont Public Radio also calls Camelot home.

 Our combined annual sales are approximately $45,000,000.

Our Employees

We had five employees in 1990.  Today, King Arthur Flour has over 180. We are an employee-owned, open-book, team-managed pair of companies, with profit sharing and an employee stock ownership program.  Our employees have a stake in what we do, and it shows in every bag of flour.

Our Customers

From Maine to Hawaii, our customers feel that they have a personal relationship with King Arthur Flour. They have incredible loyalty to us and to our products, not to mention a sincere enthusiasm that is constantly generating additional customers.  Many bakers consider a visit to The Baker's Store in Vermont a veritable pilgrimage.

Our Products & Services

Whether it's King Arthur Flour or other items in the mail-order catalogue and retail store, our products are of the highest quality. We stand behind everything we sell with a money-back satisfaction guarantee.

Flour Sold To Bakeries
Here we've had tremendous growth to commercial businesses throughout the country, with distribution of 50- and 100-pound bags to bakeries and foodservice customers located from the Atlantic Ocean to the Rocky Mountains.

Flour Sold To Supermarkets
In 1993 King Arthur Flour was sold in 11 states. Today, it can be found in all 50 states. Not only is King Arthur Flour the number-one selling flour in New England, it is the number-one selling unbleached flour in every market where we have full distribution. We are also currently the number-one seller of whole wheat flour.

Mail Order Catalogue
In 1990, black & white, digest-size catalogues were mailed to approximately 250,000 households.  This year, over 6 million 56-page, full-color, full-sized catalogues will be mailed.

Retail Store
In 1993, our store was 144 square feet in size, with gross sales of $48,000. Today, The Baker's Store is 4,000 square feet in size, with gross sales of over $2,000,000.  It isn't all local folks coming through the door either - about half of the store's customers are from states other than Vermont and New Hampshire.

Public Relations & Marketing

King Arthur Flour and its catalogue are recognized as essential baking resources by food writers, cookbook authors, top chefs, and culinary personalities alike. We always make ourselves available to members of the culinary community to give information, ingredients, products, recipes, and interviews.

We stay up to date on current trends and issues affecting our field through participation in organizations such as The Bread Bakers Guild of America, the International Association of Culinary Professionals, the Retail Bakers of America, and the Home Baking Association.  We further add to our consumer recognition as a home-baking authority with regular media coverage, advertising in national magazines, television commercials, and support of PBS programs like Ciao Italia.