Wheat prices are sky-high and rising
To our valued flour customers:
Have you heard the news? Global wheat prices are at an all-time high–well over triple the cost per bushel since last year. And food prices in general seem to be rising along with wheat. Trips to the supermarket are challenging: from bread to produce to dairy goods, everything costs more. You’re trying to rein in your grocery bill–but it’s tough.
Here at King Arthur, we’re doing all we can to hold the line on prices by making our business as efficient as possible. Despite our best efforts, there’s no way for us to entirely absorb the impact of the current record-breaking wheat market. We’ve reluctantly had to raise our flour prices.
But at the same time, we’re making sure that the price you pay for King Arthur Flour is money well spent.
Last time America faced a wheat challenge, many flour companies around the country uniformly purchased lower-quality, less expensive grain, thus compromising the bakeability of their flour. But to us, that’s artificial savings. Flour milled from reduced-quality wheat means trouble in the kitchen. Bread won’t rise; cookies fall flat; muffins shrink.
Here at King Arthur, we refuse to compromise on flour quality–ever. We’ve already purchased the wheat that will become the flour you bake with this coming fall and winter. And we assure you: when you use King Arthur, you’ll see no drop-off in the success of your baking. King Arthur Flour will continue to be the best, most consistent flour in America, as it’s been since 1790. You have our word on it.
Michael T. Bittel
Senior Vice President/General Manager
King Arthur Flour Company
