It’s not often these days manufacturers get a chance to announce good news about food prices. I’d like to share with you a letter from Michael Bittel, our senior VP and general manager of the Flour division at King Arthur Flour, announcing an immediate price decrease on flour. By carefully watching the wheat market and making some very smart buys, we have been able to secure a supply of high-quality wheat at better than expected prices. This means we can mill the flour at better than expected cost and pass the savings on to our direct customers, the retailers from whom you buy your groceries.
To Our Valued Customers:
We communicated openly and honestly with you earlier this year when high wheat prices resulted in price increases on our products, and now we’re very pleased to share news of a price decrease with you. While wheat prices remain high, we were able to purchase the high-quality U.S.-grown and -milled wheat we require for King Arthur flours at a better average price than last year. This means we can bring down the price of our flour – the flour you’ve come to depend on for your best-ever baking – and save you a little dough!
King Arthur Flour is lowering the price we charge our retail partners for our four home-baking flours sold at grocery stores nationwide. The price decrease, effective August 1, 2008, means that grocery stores will pay less for King Arthur Unbleached All-Purpose Flour, King Arthur Unbleached Bread Flour, King Arthur Traditional 100% Whole Wheat Flour, and King Arthur Unbleached White Whole Wheat Flour. We hope grocery stores that raised their prices during the past year will be able to pass along the new lower prices to you, their shoppers.
You can be assured that King Arthur Flour is not compromising on product quality. We’re still providing the best-performing flour you’ll find, as we have since 1790; on that we will never waver.
During this time of significant price increases in virtually every area, we are grateful to be able to offer you, our loyal customers, some relief to your food budgets so you can keep more money in your wallets.
We appreciate your continued support, and we hope you will find much comfort and sustenance in the joyful tradition of home baking.
Senior VP/General Manager, Flour