Once upon a time, Brinna Sands and PJ Hamel were working together at King Arthur, trying to inspire Americans to bake. They knew that bakers are a sociable, intelligent, creative bunch, and realized that nothing gets people more excited about baking than a good recipe, and a good story to go with it.
How to reach these fine people? They bought a mailing list (128 names) for a newsletter called “The Baking Sheet,” and that’s how this particular story begins. (more…)

Breaking up is hard to do.

Just ask all of us here at King Arthur Flour. We’re suffering the heartbreak of a broken relationship.

We’ll survive. Everyone does. And someday we’ll think back on this time with fond nostalgia.

But right now, it hurts. (more…)

Allow me to wax nostalgic for a moment. As the youngest of three children (and the only girl), you would have thought I would have been a “sugar and spice and everything nice” kind of child. You know, with ribbons and curls, and doted on by all. In truth, I was quite a tomboy. I wore hand-me-downs from my older brothers; and my hair was straight as a pin and short as theirs, at least until Dorothy Hamill came along and I grew mine out just a little to copy her famous haircut.

I still vividly remember being 12 years old and having someone comment to my mother about her three fine sons. Ouch! Considering the fact I was wearing earrings and a skirt, that really burned my biscuits. And it started me on the road to a more ladylike existence. (more…)