Martha Stewart at King Arthur Flour: America's domestic diva visits Vermont

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Last week, King Arthur Flour had the pleasure of hosting America’s foremost authority on all things domestic – Martha Stewart – at our Baker’s Store in Norwich, Vermont.

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Martha’s visit included a demonstration in our Baking Education Center, where she taught a sold-out room of fans and baking aficionados how to make a festive stollen; flatbread cracker, and her famous breakfast cookies.

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Martha’s demo stations run the width of the Baking Education Center!

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Ingredients at the ready for Martha’s Stollen.

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Dough ingredients for Julie’s Flatbread.

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Finished flatbreads, waiting for the big reveal!

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Ingredients for Martha’s Breakfast Cookie.

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The finished product…

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don’t these looks amazing??

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As you might expect, the local media was VERY interested in having an interview with Martha before her demo began. As you might not expect, Martha was just as interested in taking their photo as they were in taking hers!

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Despite having arrived only moments before, Martha graciously answered questions for the press before being whisked away (no pun intended) to the demo.

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Martha poses with Marji Drysdale from the Randolph Herald. Marji wrote “Tagalong Kid” about Martha’s hometown (where Marji also grew up.) Small world!

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The enthusiasm was palpable in the room as Martha greeted a packed house of adoring fans. The energy was contagious!

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Martha joyously began the class with a story about the origins of her first item, a festive stollen. The recipe was passed down to her from a family friend she affectionately calls “Mr. Mouse.” Her mother used to make the stollen around the holidays, and now it’s a favorite in Martha’s kitchen. The full recipe can be found below.

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Martha uses the scoop and sweep method of measuring flour.

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Not one to show up empty handed, Martha shows off a jar of fresh preserves she “whipped up” the morning of the demonstration. Would you expect anything less from Martha Stewart?

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To make Martha’s stollen, you’ll want to sift your flour BEFORE you measure! This recipe yields 4 loaves. If you don’t have a sifter, you can use a regular colander instead.

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Did you know that Martha raises chickens? She has over 100 laying hens on her farm in upstate New York. She brought along her own eggs for the demonstration.

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Freshly ground nutmeg is best. 1/2 teaspoon of nutmeg is about 1/2 of the whole nutmeg.

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Use a whisk to combine your dry ingredients.

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Whisk the eggs before adding them to the mix!

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Incorporate eggs, a little bit at a time.

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Martha soaked her golden raisins in freshly squeezed orange juice. She strongly discouraged the audience from using “anything from a container.” Fresh is always best!

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The stollen calls for citron, which is a fruit from the island of Corsica. It’s also grown in Florida. The one she’s holding here is candied, giving it that translucent green appearance.

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Adding the blanched almonds…

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…and the diced citron.

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Stir to combine, then knead for 10 minutes. This is a sticky, heavy dough, so the best way to handle it is using a bench knife in one hand to gather the dough, and your opposite hand’s palm to knead the dough back. She demonstrates in the photo above.

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Martha’s director of food development, Thomas Joseph, shows us again.

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Once kneaded, place the dough in a buttered bowl, cover with plastic wrap, and let rise in a warm place until doubled in size, about 1 to 2 hours. Section the dough into four segments, and roll each out into a 12” x 8” rectangle.

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Roll each portion of marzipan into a 12” log. Brush the dough with melted butter, place the marzipan in the middle, then fold the dough over it (see above and below.)

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In between rolls, it never hurts to add a little more melted butter!

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Taper the ends, then place on a parchment-lined baking sheet, seam side down. Cover the loaves with plastic wrap and allow to rise again in a warm place, 1 to 1 1/2 hours.

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Gael Clauson, a long-time Martha Stewart fan, observes the demo with rapt attention.

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Freshly baked stollen.

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Once the loaves are cool enough to handle, brush them with room-temperature butter and sprinkle with superfine sugar to cover. Let cool completely before serving.

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The recipe calls for “sprinkling” superfine sugar on the loaves, but Martha used a sheet pan filled with sugar to roll her loaves instead.

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Sliced and ready to taste! You guys, it was SO GOOD. Feel free to send me one for the holidays ; )

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With the stollen cooling safely on speed racks, Martha moved on to her next recipe: Julie’s Flatbread (recipe below).

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Once your dough has risen, turn it out onto a floured clean surface and divide into six smaller balls, about 4” in diameter each. One by one, shape the balls into 3” x 5” rectangles.

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Enlarge each rectangle by rolling to 5” x 17” – it should be very thin. “Irregularity is pretty,” Martha assures us, so don’t worry if your dough isn’t perfectly rectangular.

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You can see just how thinly Martha rolled them!

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Place onto an ungreased baking sheet. Brush the surface of the dough with olive oil, then add your toppings: Martha added thinly sliced tomatoes, red onion, sage leaves, and tomatillos.

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A little coarse sea salt and freshly cracked black pepper to finish it off.

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“A lot of baking is like modern art,” she says. Get creative with the veggies you use, just be sure to slice them thinly so the moisture doesn’t make the crust soggy as it bakes.

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“Make them look pretty. Make it so that every bite has something on it.”

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Beautiful!

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The finished product is crisp, flavorful, and perfect for parties. Martha likes to put these out on the table instead of bread when she hosts summer dinner parties.

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Cut them in advance like we did, or leave them whole and let your guests break off pieces as they see fit.

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“This is not a healthy cookie, it’s a good cookie” Martha jokes. (Recipe for Breakfast Cookies below.)

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Place your dry ingredients in one large bowl, and whisk to combine.

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Beat unsalted butter until light and fluffy. Add sugar, and beat until well combined.

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Martha cracks all four eggs into one container, but adds them one at a time.

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A high-quality vanilla, like King Arthur Flour’s Pure Vanilla Extract, is worth every penny.

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Add the flour mixture one scoop at a time.

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While incorporating the flour, Martha took questions from the class.

Gael Clauson of King Arthur Flour asked her what it was like working with Julia Child. Martha said that she bought Julia Child’s cookbook, Mastering the Art of French Cooking, on her honeymoon in Paris. When she got home, she made every recipe in the book, and would have weekly dinner parties to share with her friends. She joked that she was the original Julie in the story Julie and Julia.

Julia Child was Martha’s mentor, and “an amazing woman.” She credits Julia Child with introducing us to the “world of cuisine, not just French cuisine.” It was wonderful to hear Martha speak about her mentor!

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Back to business: Martha recommends adding the fruit and nuts in this recipe with a wooden spoon. It’s a heavy dough, and you can break your mixer if you aren’t careful!

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Perhaps my favorite thing about Martha’s visit was her aversion to waste. She told the audience that her mother stressed the importance of having a rubber spatula in the house. She never wastes any batter by leaving it on the paddle or in the bowl. She told the audience that all of the scraps from her test kitchens are collected and fed to her chickens. I love this philosophy!

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Waste not, want not. This paddle looks clean to me!

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Portion cookies using a 1 cup measure. You can make smaller cookies if you wish, but Martha likes the texture of the larger cookies better.

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Lightly press the dough down to create a flat surface on which to place the banana chips.

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Everyone’s favorite part: Tasting time!

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More questions from the audience.

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Always the gracious host, Martha stuck around after the demo to greet her adoring fans. It’s always great when a celebrity is nice in real life, isn’t it?

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King Arthur Flour CEO Steve Voigt chats with Martha Stewart.

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Meanwhile, in the Baker’s Store, a line has formed for Martha’s book signing, extending all the way from the entrance to the very back of the building!

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Seated in the royal chair, Martha signed over 300 books for employees and customers alike.

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Everyone had their photo taken (myself included!)

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Happy customers pose with their signed books.

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King Arthur Flour Chief Marketing Officer Karen Colberg and two of her children, Tage and Lily, pose for a photo with Martha.

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After the signing, Martha took a tour of our own test kitchen. Susan Reid was ready with some tasty appetizers for the crew to try, as well as some chocolate brownies with salted caramel and chocolate buttercream.

See that one set aside to the right of the pan? She saved that one for me. Can you say love?

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Martha tastes a cupcake, and the verdict is…

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…it’s really good!

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We moved from our test kitchen down to the warehouse, where Martha checked out our new manufacturing facility. She was very impressed with our setup, and took lots of photos!

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I mean, c’mon – I couldn’t pass up the opportunity to have my photo taken with this icon too, now could I?!

Having Martha Stewart at our Vermont campus was a truly amazing experience – -for employees and customers alike. Martha is a huge fan of King Arthur Flour, and we return the sentiment – Martha, come see us again soon!

*Special thanks to my wonderful and amazing colleague Natasha Wood, who took notes during Martha’s presentation so that we could share her tips with all of our fans who couldn’t be here with us for her visit.

Stollen

MAKES 4 LOAVES.

11 cups sifted King Arthur Unbleached All-Purpose Flour, plus more for kneading

3/4 cup granulated sugar

1 teaspoon salt

1/2 teaspoon ground mace

1/2 teaspoon freshly grated nutmeg

2 ounces cake yeast or 3 packages (about 2 tablespoons) active dry yeast

2 cups milk, warmed

1/2 cup warm water

1 1/4 cups (2 1/2 sticks) unsalted butter, melted; more for bowl and brushing

6 large eggs, lightly beaten

10 ounces currants, soaked in 1/2 cup cognac

15 ounces golden raisins, soaked in 1/2 cup orange juice

8 ounces diced citron

4 ounces diced candied orange peel

4 ounces chopped dried apricots

10 ounces blanched almonds, coarsely chopped

grated rind (zest) of 2 lemons

14 ounces marzipan, quartered

½ cup (1 stick) unsalted butter, room temperature, for brushing cakes

superfine sugar, for dusting

1.     In a large mixing bowl, whisk together flour, sugar, salt, mace, nutmeg, and yeast. Stir in warm milk, 1 ¼ cups melted butter and ½ cup warm water. Add eggs and stir to combine. Turn dough out onto a floured surface, and knead until fairly smooth.

2.     Add the dried fruits, almonds and lemon zest to the dough and continue kneading on a floured board for about 10 minutes. If dough is sticky, knead in more flour.

3.     Place dough in buttered bowl, cover with plastic wrap and let dough rise in a warm place until doubled in bulk, 1 to 2 hours.

4.     Roll each portion of marzipan into a 12″ log. Punch down dough and cut into four equal pieces. Roll each piece into a 12″ x 8″ rectangle. Brush with melted butter to coat, place marzipan log in center of dough, and fold one long side to the center then fold the other long side over first side, overlapping it by 1″.

5. Turn loaves over, taper the ends, and place on parchment-lined baking sheets. Cover loaves with plastic wrap and let rise again in a warm place, 1 to 1 1/2 hours.

6.     Heat oven to 350°F. Bake stollen until golden brown, about 35 to 40 minutes. Remove from oven. Brush all over with room-temperature butter and sprinkle with superfine sugar to cover. Let cool completely before serving.

Julie’s Flatbread

MAKES 6 FLATBREADS.

1 1/4 teaspoons active dry yeast

3 cups plus 1 1/2 teaspoons King Arthur Unbleached All-Purpose Flour

pinch of sugar

1 1/4 cups warm water (100°F to 110°F), plus more if necessary

1/4 cup yellow cornmeal

1/4 cup fresh rosemary needles

1 teaspoon coarse salt, plus more for sprinkling

1 1/2 teaspoons freshly ground pepper, plus more for sprinkling

4 tablespoons olive oil, plus more for bowl

1 medium red onion

1 bunch fresh sage leaves

4 tomatillos, husked and thinly sliced

6 cherry tomatoes, thinly sliced

1.  In the bowl of an electric mixer fitted with the whisk attachment, combine yeast, 1 1/2 teaspoons flour, and sugar. Stir in 1/4 cup of the warm water, and let stand until foamy, about 10 minutes.

2. Whisk together the remaining 3 cups flour, cornmeal, rosemary, 1 teaspoon salt, and pepper; add to the yeast mixture. Using the dough hook, mix on low speed while slowly adding the remaining 1 cup warm water. Mix, adding more warm water if necessary, 1 tablespoon at a time, until the dough starts to pull away from the sides of the bowl. Mix until the dough is smooth and elastic, 5 to 6 minutes. Turn out the dough onto a clean surface, and knead four turns into a ball.

3. Place the dough in a lightly oiled large bowl, and coat the dough with the oil. Cover tightly with plastic wrap, and let the dough rise in a warm place until doubled in size, about 1 hour. Turn out onto a clean surface; divide into six smaller balls, each about 4″ in diameter. Transfer the balls to a parchment-lined baking sheet, and loosely cover them with plastic wrap.

4. Preheat the oven to 400°F. On a lightly floured surface, shape one of the balls into a 3″ x 5″ rectangle, then roll it out to a 5″ x 17″ rectangle; it should be very thin. Place on the diagonal on an ungreased baking sheet. Slice the onion lengthwise as thinly as possible, leaving the root end intact. Fan out the slices of the onion. Brush the surface of the dough with olive oil; place three or four sage leaves, two or three slices of onion, two or three slices of tomatillo, and two to four slices of tomato on top. Sprinkle with salt and pepper. Brush again lightly with olive oil. Repeat with remaining dough, and place on the sheet.

5. Bake until the flatbread turns golden brown, 12 to 14 minutes. Transfer the flatbread to a wire rack to cool. Working in batches, roll out, top, and bake remaining dough. Store in an airtight container up to 1 week.

Breakfast Cookies

MAKES 8 LARGE OR ABOUT 14 SMALL COOKIES.

2 cups King Arthur White Whole Wheat Flour

2 cups King Arthur Unbleached All-Purpose Flour

1 1/2 teaspoons baking soda

1/2 teaspoon coarse salt

4 sticks unsalted butter, room temperature

3 cups packed dark-brown sugar

4 large eggs

1 tablespoon plus 1 teaspoon pure vanilla extract

4 cups rolled oats

1 cup (5 ounces) raw almonds, coarsely chopped

1/2 cup (3 ounces) raw pumpkin seeds

1/2 cup (2 3/4 ounces) raw sunflower seeds

1/2 cup (2 ounces) shredded unsweetened dried coconut

1/2 cup (5 ounces) raisins or currants

1/2 cup (2 1/2 ounces) finely chopped dried mango

1/4 cup (1 1/4 ounces) finely chopped dried papaya

1 cup banana chips

1. Preheat oven to 350°F. Whisk together flours, baking soda, and salt in a large bowl.

2. Beat butter in a large bowl with a mixer until light and fluffy. Add sugar; beat until well combined. Add eggs one at a time, beating well after each. Add vanilla; beat until just combined.

3. Slowly add flour mixture, and beat until well combined. Add oats and beat until just incorporated. Remove bowl from the mixer and stir in the almonds, seeds, coconut, raisins or currants, mango, and papaya.

4. Form dough into 8 large cookies (using about 1 cup dough each) or 14 cookies (using about 1/2 cup each), and place on parchment-lined baking sheets. Top each with three banana chips. Bake cookies until golden and firm, 30 minutes for large cookies and 20 to 25 minutes for small cookies. Let cool completely on baking sheets, about 30 minutes. Cookies can be stored in an airtight container up to 1 week.

Julia Reed
About

Born and raised in Vermont, Julia left New England after high school to explore the world. Educated at Emerson College in Boston, she returned home via Los Angeles in late 2012, leaving behind food trucks, secret dinners, and year-round farmers' markets to pursue a simpler ...

comments

    1. MaryJane Robbins

      We sent out emails a couple of time, plus had lots of local advertising. Sorry you missed it this time, but it was such as success that I’m sure Martha will come again, we all sure hope she will. ~ MJ

  1. Jennifer Fontanella

    Thanks for posting the entire visit with photos and recipes! It looks likes a special day all around. I can’t wait to try the recipes.

    Reply
  2. Karen

    I too did not receive any e-mail regarding this event. Is there a way I could be added to that e-mail group?
    I’m anxious to to try the stollen and the breakfast cookies. Thank you for posting them!

    Reply
  3. Kathryn Bomysoad

    There was no way I could have been there, but you all did a great job capturing everything for those of us who wish they could have been! Well done, KAF. Thank you.

    Reply
    1. The Baker's Hotline

      We’re so sorry you couldn’t join us for that day Kathryn, but we’re so glad to hear you were able to take part in your own way through the wonderful post put together by our team here. Happy Baking! Jocelyn@KAF

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