“Help! I just went and picked apples with the kids and we don’t have an apple crisp recipe on our site!”

That was the gist of an email I got one recent Saturday afternoon from my colleague Halley, who leads the Web team here at King Arthur.

“That can’t be,” I thought. “Apple crisp is the absolute penultimate fall recipe. How could we NOT have it on our site?”

I searched. Halley was right. No apple crisp. (more…)