heart of the wheat berry
Our white flours are milled from the innermost heart of the wheat berry, avoiding the dark mineral particles near the bran (outer layer of the wheat kernel) and germ. The heart of the berry contains the lightest color and the richest, gluten-producing protein.
Some flour producers mill closer to the bran so they can get more flour out of a bushel of wheat. Then they bleach the flour to eliminate the darker flecks of bran left in their flour, giving it the appearance of pure white flour. Yet bran left in white flour affects baking performance because its hard, sharp edges cut through gluten strands, making it more difficult to develop good structure in your baked goods.
By avoiding the outer layers of the wheat berry, we both ensure there are no particles of bran to reduce the rising performance of our white flours, and eliminate the need to bleach the flour to mask darker flecks.