King Arthur Flour Receives 2010 American Package Design Award

Unbleached Cake Flour Packaging Honored by Graphic Design USA Magazine

King Arthur Flour has received a 2010 American Package Design Award in the Food and Beverages category for its new Unbleached Cake Flour.

The annual national competition, organized by Graphic Design USA magazine for more than 40 years, “spotlights areas of excellence, growth and opportunity for creative professionals,” and recognizes that effective packages and graphics are “increasingly the ‘difference makers’ in the success of a brand, a campaign, a product, a sale,” according to the magazine. Fewer than 150 design firms and departments are represented among this year’s award recipients, out of more than 1,500 initial entries.

“It is rewarding when our packaging communicates the superior quality of our products and inspires people to bake,” says King Arthur Flour Creative Director Ruth Perkins. “We hope everyone enjoys baking with our products as much as we enjoy making them.”

King Arthur’s unprecedented Unbleached Cake Flour was introduced in supermarkets nationwide in Fall 2009, offering consumers an top-quality alternative that yields moist, tender cakes without unnecessary chemicals. The two-pound boxes carry a suggested retail price of $3.99 and are also available at kingarthurflour.com.

Perkins and the King Arthur Flour creative team, including Hartford, Vt.-based photographer John Sherman, were recognized for the design and photography of the award-winning packaging.

In 2009, King Arthur Flour received the same award for its K.A.F. Kids baking mix packaging.

For a list of all 2010 American Package Design Award winners, visit gdusa.com.

Founded in Boston in 1790, King Arthur Flour is America’s oldest flour company, known nationwide for the purity and consistency of its flours for the home and professional baker. Information, baking products, and over 1,200 free recipes are available at kingarthurflour.com. King Arthur Flour has been 100% employee-owned since 2004.