The Baking Sheet Named Best-Designed Consumer Subscription Newsletter

King Arthur Flour Publication Wins Gold Award in Design from The Newsletter on Newsletters

The Baking Sheet, a bi-monthly baking newsletter from King Arthur Flour, was named the Best Consumer Subscription Newsletter in the Design category of The Newsletter on Newsletters’ annual awards competition.

“We’re thrilled that The Baking Sheet has been recognized by The Newsletter on Newsletters for its design,” said Editor Susan Reid. “Our mission is to inform, educate, and inspire bakers in every way we can, and we feel this award acknowledges the success of our efforts.”

The Baking Sheet, established in 1990 and now edited by Susan Reid and designed by Brenda Hickory, has grown over the years from a black-and-white, 7 ½”-by-8 ½” newsletter to a full-size, 20-page booklet including plenty of recipes, many color photographs, process illustrations, extra tips and information, news about what’s happening at King Arthur Flour, and a new department called “When Company’s Coming,” to offer recipe ideas for stress-free entertaining. The Baking Sheet now includes about 25% whole-grain recipes.

Circulation for The Baking Sheet has grown in recent years to about 22,000 subscribers.

The annual Newsletter on Newsletter awards competition is in its 33rd year and is considered one of the most prestigious in the field, according to Editor Paul Swift. About 200 entries were received this year from a variety of publications, including large companies such as the Mayo Clinic and small, one-publication operations. Entries were judged based on overall design, appropriateness for the market, appropriateness for the category, creativity, and functionality.

Subscriptions to The Baking Sheet (six issues a year) are available through The Baker’s Catalogue by calling 800.827.6836 or visiting

King Arthur Flour is one of America’s best-selling flours, known by avid bakers for its consistent baking performance and lack of chemical additives. King Arthur Flour is the parent company of The Baker’s Catalogue, which offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at, and at The Baker’s Store in Norwich, Vermont. The oldest flour company in America, the King Arthur Flour Company has been employee-owned since 1996.