The Baking Sheet from King Arthur Flour Wins Magnum Opus Award
Baking Newsletter Wins Silver for Best Regular Feature in the "Oscars" of Custom Publishing
July 7, 2008 Norwich, VT King Arthur Flour’s bi-monthly baking newsletter, The Baking Sheet, has been honored in the ContentWise 5th Annual Magnum Opus awards, the leading awards program dedicated exclusively to custom publishing. The Baking Sheet received the Silver Award in the Best Regularly Featured Department category for its Recipe Makeover section.
“When I entered, I looked at the award winners for previous years: Fine Cooking, Food & Wine, Saveur ...all much bigger, certainly better known food titles,” said Susan Reid, editor of The Baking Sheet. “We’re immensely proud and pleased that our enthusiasm for baking has been recognized by people who had their pick of glossy food magazines to choose from.”
The Baking Sheet began publication in 1990 and has since grown from a black-and-white, 7 1/2”-by-8 1/2” newsletter to a full-size, 20-page booklet including plenty of recipes, color photographs, process illustrations, extra tips and information, news about what’s happening at King Arthur Flour, and regular departments like Bread Machine Bounty, When Company’s Coming, and Recipe Makeover. The bi-monthly baking newsletter, with circulation of around 22,000, will increase to 24 pages and all color photography with the upcoming Fall 2008 issue.
Subscriptions to The Baking Sheet cost just $19.95 a year (six issues) and are available through King Arthur Flour - the Baker’s Catalogue by calling 800.827.6836 or visiting kingarthurflour.com. For more information about The Baking Sheet and a seasonal recipe for Banana Whoopie Pies from the latest issue, visit kingarthurflour.com/bakingsheet/.
To learn more about the Magnum Opus Awards, visit mcmurry.com/award/magnumopus/.
America’s oldest flour company, King Arthur Flour has grown from a regional staple to a brand known nationwide not only for its high-quality flours but for its passion in sharing the joy of baking; from a small mail-order business with five employees in 1990 to the premier baking resource with nearly 200 employees today; from a family-owned operation for five generations to a 100 percent employee-owned business. King Arthur Flour received the Outstanding Vermont Business Award in 2006, the Best Place to Work in Vermont Award in 2006 and 2007, and the Better Business Bureau Local Torch Award for Excellence in 2006. King Arthur Flour offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at kingarthurflour.com, and at The Baker’s Store in Norwich, VT Through its products, publications and national educational programs, King Arthur Flour continues to strive toward its mission: To be a creative and profitable company that’s a product, information, and education resource for, and inspiration to, bakers worldwide.