"The Baking Sheet" from King Arthur Flour Wins Magnum Opus Award

Baking Newsletter Wins Award in the "Oscars" of Custom Publishing for Second Year Running

King Arthur Flour's bi-monthly baking newsletter, The Baking Sheet, has been honored in the 6th Annual Magnum Opus awards, the leading awards program dedicated exclusively to custom publishing. The Baking Sheet received a Silver Award in the Best Redesign category.

The award program is sponsored by ContentWise in conjunction with the Missouri School of Journalism. In 2008, The Baking Sheet won a Silver Award in the Best Regular Feature category for its "Recipe Makeover" column.

"We're thrilled that The Baking Sheet has been recognized once again for the quality of its design and content as we seek to educate, excite, and inspire bakers. I've been hearing more and more positive responses every time another issue comes out. I'm grateful and appreciative of the contributions from my fellow Baking Sheet writers; Brenda Hickory, our photographer and designer; and all of the support we get from our fellow employee-owners at King Arthur Flour," says Editor Susan Reid.

The Baking Sheet began publication in 1990 and has since grown from a black-and-white, 7 1/2"-by-8 1/2" newsletter to a full-size, 24-page booklet including a wide variety of recipes, all color photographs, process illustrations, extra tips and information, news about what's happening at King Arthur Flour, and regular departments from King Arthur Flour employee-owners like "Bread Machine Bounty," "When Company's Coming," and "Recipe Makeover." Each issue of the bi-monthly baking newsletter is mailed to over 20,000 subscribers.

Subscriptions to The Baking Sheet cost just $21.95 a year (six issues) and are available through King Arthur Flour - the Baker's Catalogue. For more information about The Baking Sheet and a seasonal recipe for a Berry Cheese Braid from the latest issue, visit http://www.kingarthurflour.com/bakingsheet.

Here's a listing of this year's Magnum Opus Award winners.

King Arthur Flour is America's oldest flour company and premier baking resource, offering ingredients, mixes, tools, recipes, educational opportunities, and inspiration to bakers worldwide. More information is available at kingarthurflour.com.