King Arthur Flour Named Finalist in Multichannel Merchant Awards

Employee-Owned Company's Web Site, Catalogue Recognized in Three Categories

King Arthur Flour’s catalogue and Web site have been selected as finalists in several categories of Multichannel Merchant’s 2009 MCM Awards.

For the second year in a row, King Arthur Flour is a finalist in the Cross-Channel Business-to-Consumer category and is eligible for the Multichannel Merchant of the Year award. The company’s Web site, kingarthurflour.com, and Holiday 2008 catalogue are finalists in the Food category for Web and Print channels, respectively. A complete list of finalists is available at multichannelmerchant.com.

“We’ve spent the past year making countless incremental improvements to our site that all add up to a complete transformation. At every step along the way, we’ve tried to focus on solidifying and polishing the basics, while at the same time working to educate and inspire. In the end, we’re seeing growth across the board - in dollars and cents, page views and visitors, comments and reviews,” says King Arthur Flour’s Director of eCommerce Halley Silver. “To be named as a finalist again this year is not only incredibly exciting for our team, but reaffirms that our efforts are right on track.”

Gold and Silver Award winners will be announced at the Annual Conference for Catalog & Multichannel Merchants in New Orleans, La., on May 6, 2009.

Founded in Boston in 1790, King Arthur Flour is America’s oldest flour company, known nationwide for the purity and consistency of its flours for the home and professional baker. Information, products, and over 1,200 free recipes are available at kingarthurflour.com, which was named one of Internet Retailer’s Hot 100 retail Web sites for 2009. King Arthur Flour has been 100% employee-owned since 2004.