Kingarthurflour.com Receives Multichannel Merchant Award
Employee-Owned Company's Web Site Wins in Food Category
May 8, 2009 Norwich, VT Kingarthurflour.com, online home of America's oldest flour company, has won the top award in the food category at the 2009 MCM Awards from the Direct Marketing Association and Multichannel Merchant. Winners were announced at the Annual Conference for Catalog & Multichannel Merchants in New Orleans, La., on May 6.
"Our mission for kingarthurflour.com reflects the core values of King Arthur Flour: 'To build vibrant communities, at the local, national, and global levels, through the creative, sharing art of baking.' Focusing our online efforts on education, inspiration, and community has transformed our site and far exceeded our expectations," says Halley Silver, Director of eCommerce. "We are thrilled and honored that Multichannel Merchant has named kingarthurflour.com the top online food retailer this year."
The MCM Awards are the top honors for business-to-business and business-to-consumer multichannel marketers, recognizing superior print catalogs and Web sites from around the globe. Kingarthurflour.com and other competitors were evaluated on creative, merchandising, copy, customer service/navigation, and marketing execution. King Arthur Flour's catalog and Web site were finalists in several categories for the second year in a row.
Founded in Boston in 1790, King Arthur Flour is America's oldest flour company, known nationwide for the purity and consistency of its flours for the home and professional baker. Information, products, and over 1,200 free recipes are available at kingarthurflour.com, which was also named one of Internet Retailer's Hot 100 retail Web sites for 2009. King Arthur Flour has been 100% employee-owned since 2004.