King Arthur Flour Sponsors First-Ever National Festival of Breads™

America's Oldest Flour Company and Kansas Wheat Team Up on New National Competition

Dust off your recipe box and put your thinking apron on: King Arthur Flour and Kansas Wheat are bringing a new national bread-baking competition to the country in 2009. The National Festival of Breads competition, which seeks the best bread recipes from home bakers throughout the United States, is open to home bakers ages 18 and up from all over the nation.

“Through this new contest we hope to emphasize the value of not only the age-old tradition of home baking, but also the role that bread plays in a healthy and active lifestyle,” according to Tom Payne, director of marketing at King Arthur Flour, title sponsor of the competition. “King Arthur Flour strives to educate and inspire bakers of all ages and experiences, and to build community through baking. The National Festival of Breads is the newest facet in that endeavor.”

To enter the competition, home bakers must submit their original bread recipes online at kingarthurflour.com/events by 11:59 p.m. (CT) on Sunday, February 15, 2009. No purchase is necessary to enter or win.

Competition categories include Ethnic Breads, Rolls, Time-Saving Breads, and Whole Grain Breads. Judges will vet all entries and select eight finalists, each of whom will receive airfare to and accommodations in Wichita, Kan., to participate in national competition events June 15-17, 2009.

Finalists will bake-test their recipes on site in Wichita on Wednesday, June 17, 2009. Judging will be based on taste, originality, ease of preparation, healthfulness, and appearance. In addition, each finalist will receive a $500 cash award, as well as a Wheat Harvest Tour and a visit to a working Kansas wheat farm, grain elevator, and bakery.

One Grand Prize Winner will receive an all-expenses-paid trip to a baking class of his or her choice at the King Arthur Flour Baking Education Center in Norwich, VT, plus $2,000 cash.

For additional information, official rules, and to enter online, visit kingarthurflour.com/events.

King Arthur Flour is not only the nation’s oldest flour company, it is the single largest educator of home bakers in the world. Founded in 1790 and employee-owned since 1996, the company conducts free baking classes nationwide for both adults and middle-school students, and offers a wide variety of baking classes at its Baking Education Center in Vermont. King Arthur Flour’s fundamental mission is to be an education and product resource for, and inspiration to, bakers worldwide.

Kansas Wheat, based in Manhattan, Kan., is the cooperative agreement between the Kansas Wheat Commission and the Kansas Association of Wheat Growers, with a common vision of “leaders in the adoption of profitable innovations for wheat.” Visit kansaswheat.org for more information.