King Arthur Flour Wins Silverpop's "Best Dressed" Award for Creative Emails

Silverpop Awards Honor Top Digital Marketing Programs

King Arthur Flour’s web marketing team has been awarded the Silverpop “Best Dressed” award, recognizing the company for its creative email marketing program. The award was accepted by Tracy Taylor, King Arthur Flour’s Senior Web Producer, during Amplify 2012, Silverpop™’s tenth annual North American customer conference in Atlanta on May 17.

“We know everyone receives a lot of email these days so we strive to send only the most relevant information to our e-newsletter subscribers in the most beautiful and creative way possible,” says Taylor. “To be recognized for our hard work validates that we are doing right by our subscribers and that we are living up to our goal of being a premier baking resource.”

Silverpop, the only marketing technology provider that unifies marketing automation, email, mobile, and social, distributed Pop Star awards in nine categories. The awards honor digital marketing programs that “simply rock.” Other winners included YouSendIt, Orange County Register, and space150 for client Dairy Queen.

King Arthur Flour offers email newsletters in five categories. Anyone interested can subscribe at

About King Arthur Flour

King Arthur Flour is America’s oldest flour company and premier baking resource, offering ingredients, mixes, tools, recipes, educational opportunities, and inspiration to bakers worldwide. More information is available at