King Arthur Flour Launches Unprecedented Unbleached Cake Flour Nationwide
America's Oldest Flour Company Brings Natural Innovation to Classic Product
October 13, 2009 Norwich, VT You can have your cake and eat it, too! With new King Arthur Unbleached Cake Flour Blend, available in supermarkets nationwide, you can enjoy moist, tender cakes without added chemicals.
Traditional cake flour is bleached to increase its capacity to hold moisture and bind with fat for moist, tender cakes. King Arthur Unbleached Cake Flour, the first and only unbleached cake flour available, achieves the same result without the use of unnecessary chemicals.
"Our challenge is that for more than 200 years we've prided ourselves on offering the highest-quality unbleached flours to home bakers, and we wanted to come up with a cake flour alternative for customers that is completely unbleached and yields the excellent results they expect from our products," says marketing director Tom Payne. "As experts in the flour category, we spent months testing different varieties of flour and have carefully selected the right blend to offer the best results for baking cakes."
King Arthur Unbleached Cake Flour Blend, milled from 100% U.S.-grown wheat, is now available in supermarkets nationwide for a suggested retail price of $3.99 for a 2-pound box. The flour is also available through King Arthur Flourthe Baker's Catalogue, and online at kingarthurflour.com.
King Arthur Flour is one of America's best-selling flours, known by avid bakers for its consistent baking performance and lack of chemical additives. A variety of King Arthur's unbleached flours and additive- and preservative-free baking mixes is available at supermarkets nationwide. King Arthur Flour's mail-order catalogue offers more than 1,000 professional-grade baking tools and ingredients, available online at kingarthurflour.com and at The Baker's Store in Norwich, Vermont. The oldest flour company in America, King Arthur Flour has been employee-owned since 1996.