King Arthur Flour Lowers Wholesale Prices on Four Signature Flours

America's Oldest Flour Company Bucks Trend of Rising Food Prices

King Arthur Flour is lowering the price it charges retail partners for the four home-baking flours in the company's Signature Flour line, sold at grocery stores nationwide.

The price decrease, effective August 1, 2008, means that grocery stores will pay less for King Arthur Unbleached All-Purpose Flour, King Arthur Unbleached Bread Flour, King Arthur Traditional Whole Wheat Flour, and King Arthur White Whole Wheat Flour. King Arthur Flour officials hope that grocery stores which raised their prices during the past year will be able to pass along the new lower prices to their shoppers.

"While the price of wheat is still high, we were able to purchase the high-quality U.S.-grown and -milled wheat we require for King Arthur flours at a better average price than last year," said King Arthur Flour Senior Vice President and General Manager Michael Bittel. "We communicated openly and honestly with our customers when high wheat prices resulted in price increases on our products, and now we're very pleased to be able to share a price decrease with them. We believe that sharing those savings with our retail partners—and ultimately our loyal consumers—is the right thing to do. During this time of significant price increases in virtually every area, we are grateful to be able to offer consumers some relief to their food budget so they can keep more money in their wallets."

King Arthur Flour is one of America's best-selling flours, known by avid bakers for its consistent baking performance and lack of chemical additives. The oldest flour company in America, the King Arthur Flour Company has been employee-owned since 1996 in Norwich, Vermont. More information is available online at kingarthurflour.com.