King Arthur Flour Launches Guaranteed Recipes, Improved Web Site
35 Guaranteed Favorite Recipes Highlight User-Friendly Web Redesign
August 12, 2008 Norwich, VT America’s oldest flour company is putting its money where its mouth is with 35 Guaranteed Recipes highlighting a comprehensive Web site redesign.
Eight bakers spent 750 hours testing the new Guaranteed Recipes – tested-best versions of favorites ranging from chocolate chip cookies to blueberry muffins to white bread – so they’re perfect for beginning home bakers. They don’t call for unusual ingredients or special tools. And in order to encourage home bakers to forge ahead with confidence, these recipes are backed with a money-back guarantee: simply use the specified ingredients and follow the recipe, and King Arthur Flour guarantees your results will be just as the recipe describes; if they aren’t, King Arthur Flour bakers will work with you to figure out what happened, and send you a $5 gift card redeemable at kingarthurflour.com.
“Here at King Arthur Flour we’ve always prided ourselves on the fact that our recipes work. Unlike some recipes that just don’t turn out the way they say, our recipes are so thoroughly tested that we know they’re winners. And now we’re standing behind our core group of classics with a money-back guarantee,” says Senior Editor and Test Baker P.J. Hamel. “Even if you’re just starting out, you’ll be baking with complete confidence when you bake with King Arthur. And it just doesn’t get any better than that.”
Each Guaranteed Recipe includes step-by-step instructions with photos, helpful tips from the test bakers, nutritional information, and the option to view the ingredients list by weight or volume. Each recipe is a lesson in itself, aimed at making baking more accessible to everyone.
The overall kingarthurflour.com redesign includes a variety of all-new features to support King Arthur Flour’s mission of educating and inspiring one baker at a time. Recipe users can share recipe ratings, add favorite recipes to their recipe boxes, and even chat live online with King Arthur Flour’s Baker’s Hotline staff. Recipes are more easily searchable, and, along with the usual categories, King Arthur bakers have selected their favorite recipes for baking with kids, baking for care packages and lunch boxes, and baking for occasions of all sorts. In addition, many of the recipes link to their own posts on King Arthur’s blog, where test bakers examine them in even greater depth.
Enhanced online baking resources include a glossary, measuring basics, information on high-altitude baking, ingredient guides, and more. With more than one million bakers having participated in its workshops, seminars and classes, King Arthur Flour is the largest educator of home bakers in the world. Its award-winning recipe resources include the comprehensive King Arthur Flour Baker’s Companion and The Baking Sheet, a full-color newsletter of recipes and baking information.