Our new print advertising campaign this fall focuses on the value of King Arthur Flour.

Here at King Arthur Flour, we believe “value” still refers to the worth of something, not how cheap it is. And we believe our customers agree. So while our flour may cost a little bit more than some of the other brands you see on supermarket shelves, we know it’s a good value, because you get what you pay for: the consistent performance of King Arthur Flour yields exceptional results whenever you invest your time and ingredients in baking.

What’s more, we back our superior flour with a host of resources developed from our more than two centuries of baking experience, from free recipes to expert advice, to help make your baking the best it can be.

Now we want to hear what you think. Tell the world why YOU choose King Arthur Flour. Please post your comment below – and thanks for participating in the conversation.

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Allison Furbish
The Author

About Allison Furbish

Allison Furbish is a native of the Upper Valley, where King Arthur Flour is based, and an avid lifelong baker especially enthusiastic about anything chocolate.