Say no to bleach

Say yes to better flour

The key to the best baking

All flour isn't created equal—and as bakers, we want you to know what that really means. Most flour companies bleach their flour with chemicals like chlorine dioxide and benzoyl peroxide to give it an artificially white appearance.

King Arthur Flour contains no bleach, no bromate, and no artificial preservatives of any kind. What you get instead of those chemical bleaching agents is flour from superior grains grown by farmers we trust. Our flour is carefully milled according to the strictest specifications that we've developed over generations to give you the best, most consistent results at home. Not a bad trade-off if you ask us!

Put our flour to the test! Try it out in one of our best-loved recipes and taste the difference.

Favorite recipes

These are the recipes we love and rely on so much, we put them on the back of bag!

No Compromises

  • Built on
    American Wheat

    Our wheat flour is grown and milled in the United States.

  • Never Bleached

    Flour this good uses only the purest ingredients, free from GMOs.

  • Rigorous Standards

    We lead the industry, resulting in consistent baking performance and superior taste, every time.