"The Baking Sheet" from King Arthur Flour Wins Two Magnum Opus Awards
Baking Newsletter Wins Awards in the "Oscars" of Custom Publishing
Norwich, Vermont – July 7, 2011 – King Arthur Flour's bi-monthly baking newsletter, The Baking Sheet, has been honored in the 8th Annual Magnum Opus awards, the leading awards program dedicated exclusively to custom publishing. The Baking Sheet received Silver Awards in the Best Overall Editorial and Best Use of Photography Single Issue categories.
The award program is sponsored by ContentWise in conjunction with the Missouri School of Journalism. In 2009, The Baking Sheet won a Silver Award in the Best Redesign category and in 2008 won Best Regular Feature category for its "Recipe Makeover" column.
"We're thrilled with the recognition The Baking Sheet has received from the Magnum Opus awards," says Editor Susan Reid. "We've worked hard over the years to create a lively, interactive, high-quality experience for our readers. Our excitement about baking and passion for delivering quality is obviously paying off!"
The Baking Sheet began publication in 1990 and has since grown from a black-and-white, 7 ½"-by-8 ½" newsletter to a full-size, 24-page booklet including a wide variety of recipes, all color photographs, process illustrations, extra tips and information, news about what's happening at King Arthur Flour, and regular departments from King Arthur Flour employee-owners like "Bread Machine Bounty," "When Company’s Coming," and "Recipe Makeover." Each issue of the bi-monthly baking newsletter is mailed to over 24,000 subscribers.
Subscriptions to The Baking Sheet cost just $21.95 a year (six issues) and are available through King Arthur Flour – the Baker's Catalogue and online at kingarthurflour.com. For more information about The Baking Sheet and a seasonal recipe for a Strawberry Cake from the latest issue, visit https://www.kingarthurflour.com/bakingsheet/bakingsheet.htm.
For a list of this year's Magnum Opus Award winners, visit http://www.magnumopusawards.com/media/misc/2011_Winner_PDF_4.1.pdf.
About King Arthur Flour
King Arthur Flour is America's oldest flour company and premier baking resource, offering ingredients and inspiration to bakers everywhere since 1790. The company's high-quality flour is available in supermarkets nationwide. More than 3,500 tested and trusted baking tools, ingredients, and recipes are available online at kingarthurflour.com. Headquartered in Norwich, Vermont, King Arthur Flour became 100% employee-owned in 2004, a founding B (Beneficial) Corporation in 2007, and sponsor of 1% for the Planet in 2014.