King Arthur Flour Sponsors Sweet Victory Challenge at National Maple Syrup Festival

Just as maple-sugaring season gets underway in 2010, amateur home cooks and bakers nationwide will have an opportunity to showcase their best recipes using maple syrup at this year's Sweet Victory Challenge sponsored by King Arthur Flour at the National Maple Syrup Festival in Medora, IN.

The competition opens at midnight Eastern time January 1, 2010, and is open to both adults (18 and over) and youths (17 and under) with original recipes in one of three categories: Savory (Main Dish), Dessert, and Breakfast. Each recipe must include both King Arthur Flour and 100% pure maple syrup.

A panel of judges will select five finalists in each division/category based on creativity, appetizing description, ease of preparation, and appropriate use of the required products. On the competition days, March 6 for the youth division, and March 13 for the adult division, local volunteers will prepare each dish for final judging. Finalists need not be present to win. First prize for each category in the adult division is $500 cash; second prize is $250 cash. In the youth division, first prize in each category is $250; second prize is $100. Each finalist will also receive a gift basket from King Arthur Flour.

All mailed and online entries must be received by February 19, 2010. Finalists will be notified the following week. Complete rules and an online entry form are available at sweetvictorychallenge.com.

The National Maple Syrup Festival is an annual event created to celebrate maple-sugaring season and the coming of spring. Hosted each year by Burton's Maplewood Farm in Medora, IN, the festival includes demonstrations, entertainment, food, and maple syrup from every maple-syrup producing state in the country. For more information, visit nationalmaplesyrupfestival.com.

About King Arthur Flour

King Arthur Flour is America's oldest flour company and premier baking resource, offering ingredients and inspiration to bakers everywhere since 1790. The company's high-quality flour is available in supermarkets nationwide. More than 3,500 tested and trusted baking tools, ingredients, and recipes are available online at kingarthurflour.com. Headquartered in Norwich, Vermont, King Arthur Flour became 100% employee-owned in 2004, a founding B (Beneficial) Corporation in 2007, and sponsor of 1% for the Planet in 2014.