King Arthur Flour has been named as one of 40 leading businesses for “The GOOD Company Project”

Highlighting 40 Midmarket Businesses that are Working Better and Smarter for a Smarter and Better World

King Arthur Flour has been selected as one of 40 businesses to be profiled in The GOOD Company Project presented by GOOD, an integrated media platform for people and organizations moving the world forward. The project, in collaboration with IBM, highlights 40 businesses, with between 100 and 1,000 employees, for their positive contributions toward economic and social improvement.

The GOOD Company Project selected King Arthur Flour for their outstanding leadership, effort, and achievement in the following core values: globalization, social responsibility, and sustainability. Receiving this recognition from The GOOD Company Project is a great confirmation of the positive role King Arthur Flour has played, not only creating an economic impact, but a social one as well.

Each company selected excelled in at least two of the identified six core values, characteristic of a good company in the 21st century. The core values are: Innovation, Sustainability, Creativity, Social Responsibility, Diversity, and Globalization.

The GOOD Company Project seeks to explore and foster ongoing discussion about the ideas, trends, and firms that will set the tone for business in the 21st century. A list of all 40 companies selected for The GOOD Company Project is presented below.

GOOD is the integrated media platform for people who want to live well and do good, and a community for the people, businesses, and NGOs moving the world forward. GOOD's mission is to provide content, experiences, and utilities to serve this community.

GOOD currently produces a website, videos, live events, and a print magazine. Launched in September 2006, the company has garnered praise for its unique editorial perspective and fresh visual aesthetic and is quickly positioning itself as a significant new voice in our culture.

For more information about The GOOD Company Project and the businesses profiled please visit

The GOOD Company Project: 40 GOOD Businesses
  • 72 and Sunny
  • Abound Solar
  • Adrianna Papell
  • Alta Garcia
  • Better World Books
  • Brookfield Renewable Power
  • Engine Yard
  • Finceramica
  • gDiapers
  • Gewhandaus Grueber
  • GitHub
  • Green Bay Packers, Inc
  • Honest Tea
  • IDEO
  • iRobot
  • Just Born
  • Kasasa
  • Keen Footwear
  • King Arthur Flour
  • Cascade Engineering
  • Castlight Health
  • Cherry Central
  • CODA Automotive
  • Consert
  • Cytori
  • Method
  • Music Mastermind
  • New Seasons Market
  • Patagonia
  • Powerit Solutions
  • Rally Software
  • Revolution Foods
  • Revolution Prep
  • Square
  • Sunrise Community Banks
  • Sweetgreen
  • WET
  • Wolff Olins
  • Zipcar
About King Arthur Flour

Celebrating its 225th Anniversary, King Arthur Flour is America's oldest flour company and premier baking resource, offering ingredients, mixes, tools, recipes, educational opportunities, and inspiration to bakers everywhere since 1790. The company's high-quality flour is available in supermarkets nationwide. Additionally, more than 1,000 tested and trusted baking tools and ingredients are available through King Arthur Flour's Baker's Catalogue, online at, and at The Baker's Store in Norwich, Vermont. King Arthur Flour has been 100% employee-owned since 2004 and became a founding B (Beneficial) Corporation in 2007.