King Arthur Flour Launches Flax Seed Products in Supermarkets Nationwide
America's Oldest Flour Company Adds Heart-Healthy Flax to its Repertoire
Norwich, Vermont – August 2, 2011 – King Arthur Flour has added a new category to its line of premium baking products available online and in supermarkets nationwide: flax. The two new products — whole flax seed and whole flax meal — are specially milled for maximum freshness and nutritional value, so consumers get the full health benefits flax offers.
"Flax is high in fiber and Omega-3, -6, and -9 fatty acids — known to lower cholesterol and the risk of heart disease," says King Arthur Flour Marketing Director Tom Payne. "King Arthur Flour is proud to offer this product full of excellent health benefits that is also a high-quality baking product."
King Arthur Flour's new flax products are finer in grind, milder in taste, and lighter in color for better performance in a wide variety of uses. They are also non-GMO, certified gluten-free by the Gluten Intolerance Group, and kosher, and meet the same high standards for quality and consistency to which the company holds all of its baking products.
The new flax products will be available this summer in supermarkets nationwide, natural food stores, and at kingarthurflour.com.
About King Arthur Flour
King Arthur Flour is America's oldest flour company and premier baking resource, offering ingredients and inspiration to bakers everywhere since 1790. The company's high-quality flour is available in supermarkets nationwide. More than 3,500 tested and trusted baking tools, ingredients, and recipes are available online at kingarthurflour.com. Headquartered in Norwich, Vermont, King Arthur Flour became 100% employee-owned in 2004, a founding B (Beneficial) Corporation in 2007, and sponsor of 1% for the Planet in 2014.