King Arthur Flour to Host Lifestyle Expert Martha Stewart
America’s oldest flour company will host Stewart on June 18th in their Baking Education Center
Norwich, Vermont – June 13, 2014 – Martha Stewart will be in Vermont on Wednesday June 18, teaching a sold out class at King Arthur Flour’s Baking Education Center in Norwich. Stewart plans to demonstrate a festive stollen, a simple flatbread, and a delectable breakfast cookie. The class runs from 11:00am-1:00pm, and will be followed by sampling and a question and answer session for ticket holders. A public book signing will take place in the store from 1:30-3:30pm.
King Arthur Flour currently sponsors Stewart’s hit show Martha Bakes on PBS.
“Martha loves baking and she only uses the best ingredients. Her show was a natural fit for King Arthur Flour.” Says Tom Payne, Director of Marketing for King Arthur Flour.
“We think it will be a treat for local patrons to meet and talk to such a well-known celebrity, and the foremost lifestyle expert in the country. We’re thrilled to be able to offer our customers the opportunity.”
Book signings will be limited to 300, so fans are encouraged to arrive at the Norwich Baker’s Store early to reserve their spot. Limited copies of Martha Stewart’s Cakes and Martha Stewart’s Baking Handbook will be available for purchase at the event, but customers are welcome to bring their own copy of any book penned by Stewart for her to sign as well.
About King Arthur Flour
King Arthur Flour is America's oldest flour company and premier baking resource, offering ingredients and inspiration to bakers everywhere since 1790. The company's high-quality flour is available in supermarkets nationwide. More than 3,500 tested and trusted baking tools, ingredients, and recipes are available online at kingarthurflour.com. Headquartered in Norwich, Vermont, King Arthur Flour became 100% employee-owned in 2004, a founding B (Beneficial) Corporation in 2007, and sponsor of 1% for the Planet in 2014.