King Arthur Flour Announces Exclusive Field to Flour Program
America's Oldest Flour Company Introduces Identity-Preserved White Whole Wheat Flour
Norwich, Vermont – February 23, 2016 – King Arthur Flour, America's oldest flour company, today announces the introduction of its exclusive Identity-Preserved White Whole Wheat Flour. In a revolutionary way the company takes the farm to table movement by allowing consumers to know how their flour goes from the wheat field to their baked goods.
"Ingredients matter and we want a flour that you can feel good about," states Karen Colberg, co-CEO of King Arthur Flour. "We have been working tirelessly the last few years to bring a flour to the market that makes a difference, connects bakers and farmers, and allows for transparency."
Identity-preserved white wheat is grown from certified hard white winter wheat seeds that are selected through field and baking tests. The flour retains all the nutritional advantages of traditional whole wheat, but with a lighter color and milder taste. By choosing this flour, consumers are supporting farmers who employ sustainable farming practices that include no-till, crop rotation, and using less water.
Customers have been using and loving King Arthur Flour's White Whole Wheat Flour for many years, noting that their baked goods continue to taste delicious while having the additional health benefits of whole grains. It is available for purchase in grocery stores nationwide and online at kingarthurflour.com.
For the complete guide on King Arthur Flour's White Whole Wheat Flour visit: kingarthurflour.com/guides/white-whole-wheat/
Recipes that use King Arthur Flour's White Whole Wheat Flour include:
- 100% Whole Wheat Cinnamon Swirl Bread
- Sourdough Boule
- Whole Wheat Banana Bread
- Classic 100% Whole Wheat Bread
- Soft Chocolate Chip Cookies
All recipes and photos may be reposted with proper attribution given to King Arthur Flour. To download recipes, product image, and an infographic, go here: bit.ly/IdentityPreserved
For more information on the Best Places to Work in Vermont program, visit www.BestPlacesToWorkInVT.com.
About King Arthur Flour
Celebrating its 225th Anniversary, King Arthur Flour is America's oldest flour company and premier baking resource, offering ingredients, mixes, tools, recipes, educational opportunities, and inspiration to bakers everywhere since 1790. The company's high-quality flour is available in supermarkets nationwide. Additionally, more than 1,000 tested and trusted baking tools and ingredients are available through King Arthur Flour's Baker's Catalogue, online at kingarthurflour.com, and at The Baker's Store in Norwich, Vermont. King Arthur Flour has been 100% employee-owned since 2004 and became a founding B (Beneficial) Corporation in 2007.