Privacy Policy

Updated: 9/17/19

The Employee Owners of King Arthur Flour recognize and respect the importance of maintaining your privacy and keeping your information secure.

This Privacy Policy describes how King Arthur Flour Company, Inc., its employees, officers, directors, agents, subsidiaries, and affiliates (collectively “King Arthur Flour”, “we”, “us”, or “our”), collect, use and share information we collect when you interact with us on: kingarthurflour.com or websites that link to this policy, social media platforms, email or postal mail, in our stores, or when you call our customer service center.

It's our intent to ensure that this Privacy Policy and our practices are honest, complete, clear, and current. To do so, we reserve the right to update and revise this policy without prior notice. Revisions will be noted with a new date at the top of this policy.

Please read the Privacy Policy carefully before you start to use our Website. This Privacy Policy is part of our Terms of Use, which governs your use of the King Arthur Flour Website. By using the Website, you agree to be bound and abide by the Terms of Use and this Privacy Policy. If you do not agree to the Terms of Use and this Privacy Policy, or if you violate them in any way, your right to access or use the Website is terminated.

How We Collect and Use Information

In order to be a premier resource for quality baking products, and to provide the knowledge and inspiration to use them, we record information from your interactions with us online and when you interact with us via email, social media, postal mail, or phone.

We and our third party vendors, partners, and business affiliates use this information to ensure continuous improvement of our products, service, and marketing efforts. The information we collect helps us enhance and personalize your interactions with King Arthur Flour and assists us in our ongoing efforts to make sure our Website and marketing campaigns are performing to the highest possible standards.

A list of  each and every way we use Personal or Browsing Information to enhance our Website and marketing campaigns would be extremely difficult to develop and require constant updating.   We’d rather focus on making great flour and baking. Accordingly, the descriptions below are intended to serve as examples, and we reserve the right to disclose personal information and browsing information for any other lawful purpose.

Personal and Payment Information

King Arthur Flour may collect information that you voluntarily provide. Examples of this information include but are not limited to: your name, email address, postal address, phone number, and payment information. We collect personal and payment information if you provide it to us when you interact with our website, place an order online, via postal mail or by phone, participate in a survey, promotional giveaway, or sign up for our catalogue mailing list. We may combine this information with additional information from other third party sources to complete your user profile.

If you use our website to make a purchase or receive a credit, we will collect the information required to process and ship your orders or respond to your customer service requests. This may include your credit card number, card type, expiration date, and security code, PayPal account information, and your billing address and shipping address. In addition to utilizing this information to fulfill your request, King Arthur Flour may use  information collected during these transactions to analyze and improve our services, and to conduct targeted marketing and advertising activities. In conducting these activities, King Arthur Flour does not store, archive, or otherwise retain credit card numbers.

If you choose to opt-out of receiving marketing emails, we will limit our email communications with you to transactional emails related to your activities on our website. Examples of these emails include but are not limited to: order confirmation, shipping confirmation, item availability notices, etc.

On occasion we will rent or exchange our list of postal addresses with other companies with whom we share similar customers, and whose products we feel could benefit you. Please contact us if you do not want your name and postal address to be shared. If you prefer not to receive direct marketing from us or from our select partners please let us know by sending us an email at customercare@kingarthurflour.com or calling us at (800) 827-6836.

If you register or opt in to our email marketing program, we will use your email address to contact you with special offers, recipes, news and other content about baking and King Arthur Flour. You may adjust your email marketing preferences via the user account menu at www.kingarthurflour.com or click “unsubscribe” in the marketing emails we send to you.

We share email activity data with our email service provider to help them better target email deployments to our customers. While our email service provider has access to email address and email activity and may share bulk/non-specific activity data, no email addresses or specific email actions are shared with other third parties. You may opt out of marketing email program to prevent the sharing of this data.

King Arthur Flour will not sell, trade, or rent your email address.

The content and products you browse or purchase on our website may be shared with our marketing technology partners. This information may be used to allow us to provide you relevant and personalized product and content recommendations on our website and within our email marketing campaigns.

We may use personal information collected from your use of our website (including your email address even if not expressly provided) and match that information with postal address records to send you our catalog or other marketing materials.

Pseudonymized Browsing Information

We may use third party analytics tools, including Google Analytics, to help us measure traffic, usage, and sales trends by your use of our Website not sufficient to be attributed to you as an identified or identifiable person. These tools collect certain pseudonymized “browsing” information sent by your device or the Website, including information like demographic data, how often you visit our website, what pages you visit when you do so, and what website you used prior to coming to our website.

To process analytics data when you visit the Website, third party analytics tools use various technologies, including cookies or similar technologies to identify your browser or computer device. Third parties providing these tools do not receive your user account information, your email address, or other Personal Information through the use of cookies. We have limited the third party tools’ ability to see your full IP address.

To opt out of Google Analytics on the Website go to https://tools.google.com/dlpage/gaoptout.

Information From Third Parties

We, and our advertisers and ad servers, may also receive pseudonymized information about you from third parties outside of kingarthurflour.com to measure the success of our advertising campaigns. We use the pseudonymized information that we collect for a variety of purposes such as to provide and improve our services, and to analyze and optimize our advertising.

The Content You Share with Us

All content and information (personal or otherwise) that you add to the Website or social media platforms associated with King Arthur Flour, including but not limited to photos and comments on our blog, recipe and product ratings and reviews, Facebook, Instagram, Twitter etc. will be considered public information for the purposes of this policy. Please be careful when posting and sharing your information online. In addition, we collect technical data associated with both public and private information that you upload to the Website, such as when the information was uploaded and how that content is formatted.

Information you post may be retained and made publicly available on the Website indefinitely, consistent with our Terms of Use.

Cookies and Tracking Technologies

Like many websites, King Arthur Flour and our third party partners, vendors and business affiliates use cookies and other tracking technologies on our Website to collect, process, and store Personal and Pseudonymized Browsing Information.

We use cookies for a variety of purposes, including to enable you to select, place, and purchase products in our shopping cart, to save your cart for future visits, to make it easier for you to navigate the site, and enhance your web browsing and shopping experience.

Cookies are small files that are stored on the device you use to access the Website. You can adjust the settings on your device to remove or refuse cookies by following instructions provided by your web browser. If you adjust your settings to refuse cookies, or if you delete cookies, you may not be able to access or use some portions of our website and some features may not work as we have designed them to.

Our website uses first party cookies (set by King Arthur Flour) and third Party Cookies (set by digital marketing partners). The cookies used on our website may be persistent or session based.

The King Arthur Flour website may also use other technologies including but not limited to Javascript tags or tracking pixels to collect, process, and store Personal and Pseudonymized Browsing Information as described above. Tracking pixels and tags assist in delivering cookies and allow us to collect Browsing Information about website users. Tracking pixels or tags may also be included in the emails we send you in order to determine whether the emails have been opened and if you have clicked on links with the email.

King Arthur Flour does not respond to Do Not Track (DNT) signals and handles all user information consistent with its Terms of Use and this Privacy Policy.

The tracking technologies used on our Website may be used by King Arthur Flour, or our third party partners, vendors and business affiliates for the purposes described in this Privacy Policy and the Terms of Use. Our third party partners, vendors, and business affiliates may use these tracking technologies to measure advertising effectiveness (such as which web pages are visited or what products are purchased) to understand shopping patterns, to determine whether you have seen particular ads and for their own business purposes that are not described in this Privacy Policy.

Interest-Based Advertising

We may work with third party advertising companies that collect and use information about your online activities across sites over time, in order to deliver more relevant advertising elsewhere on the Internet. This practice is known as interest-based advertising. You may visit www.aboutads.info to learn more and to opt out of this type of advertising by third-party advertising companies participating in the Digital Advertising Alliance self-regulatory program. We do not operate or control www.aboutads.info and are not responsible for the opt-out choices available there. Note that electing to opt out will not stop ads from appearing in your browser or applications. It may make the ads you see less relevant to your interests. If you delete, block or otherwise restrict cookies or use a different computer or Internet browser, you may need to renew your opt-out choice.

What Happens in the Event of a Change of Control?

We may share all or some of your Personal Information with any of our subsidiaries, joint ventures, or other companies under common control to be used in a manner consistent with this Notice. Additionally, in the event we go through or undergo due diligence in anticipation of a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge that such transfers may occur and are permitted by this Privacy Policy, and that any entity that acquires such Personal Information by transfer may continue to process your Personal Information as set forth in this Notice.

If we transfer part or the whole of King Arthur Flour or our assets to another organization, your information such as name and email address, User Contributions and any other information the King Arthur Flour has collected may be among the items transferred. You will continue to own your User Contributions. The buyer or transferee will have to honor the commitments we have made in this Privacy Policy.

Links to Third Parties, Social Media, and Social Sharing

Our website may contain links to other websites that are outside of our control. Please be aware that we are not responsible for the privacy practices of any other website or service linked to or from the Website, including the information or content contained within them. If you visit any third party website, or provide any personal information to such site, you are not submitting that information to us, and we have no control over the website’s privacy practices. We encourage our users to be aware when they leave our site, and to familiarize themselves with the privacy statements of all websites that they visit and interact with.

Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our website. If you interact with these social media networks through our website, your experience on those social media sites will be governed by the privacy and other policies of those sites. So, the privacy settings you have chosen on those sites will determine the degree to which your information is made public. We encourage you to choose your privacy settings on those sites accordingly.

Our website offers social sharing features or other integrated tools, which let you share content and actions (likes, etc.) with other media platforms, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.

Government, Courts, and Law Enforcement

We will access, preserve, and share any information about you, without your consent, to government or law enforcement officials or private parties as we in good faith believe necessary or appropriate to respond to claims and legal process (including, but not limited to, subpoenas), to comply with applicable laws, to protect the property and rights of King Arthur Flour, you or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to pose a risk of being, or is illegal, unethical or legally actionable.

We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.

Security

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. To guard your information delivered to us electronically, our Website uses Secure Sockets Layer (SSL). SSL encrypts information submitted via website forms so only we are able to decode the information submitted. King Arthur Flour also complies with Payment Card industry (PCI) requirements and our site is regularly scanned to confirm compliance with these standards.

Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from our website, and you do so at your own risk.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.

Children

King Arthur Flour online services are not intended for the use of individuals under the age of 13, and we do not knowingly collect or solicit information online from individuals under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 13, please contact King Arthur Flour using the contact us.

IF YOU ARE A CALIFORNIA RESIDENT UNDER THE AGE OF 18, DO NOT SHARE ANY PERSONAL INFORMATION ON ANY FORUM OR MESSAGE BOARD. If you do post any Personal Information, our website provides you with the ability to remove it using Website functionality. However, this functionality may not entirely remove all information you have provided. If you believe that we might have any information from or about a California resident under the age of 18, please contact us.

International

We have developed data practices designed to assure information is appropriately protected but we cannot always know where personal information may be accessed or processed. In addition, we may employ other companies and individuals to perform functions on our behalf. If we disclose personal information to a third party, we will seek assurances that any information we may provide to them is safeguarded adequately and in accordance with this Privacy Policy and the requirements of applicable privacy laws.

Policy Changes

If we decide to change our privacy policy in whole or in part, we will inform you by updating the date at the top of this policy. We encourage you to check regularly to see if our Privacy Policy has changed.

Governing Law

This Privacy Policy and the privacy practices of our website and King Arthur Flour are governed solely under the laws of the State of Vermont (in the United States of America), without regard to its conflict of law principles.

Privacy Questions

If you have any questions, concerns, or comments about this privacy policy, please contact us.