Flour IQ

The key to the best baking

All flour isn't created equal—and as bakers, we want you to know what that really means. Most flour companies bleach their flour with chemicals like chlorine dioxide and benzoyl peroxide to give it an artificially white appearance.

King Arthur Flour contains no bleach, no bromate, and no artificial preservatives of any kind. What you get instead of those chemical bleaching agents is flour from superior grains grown by farmers we trust. Our flour is carefully milled according to the strictest specifications that we've developed over generations to give you the best, most consistent results at home. Not a bad trade-off if you ask us!

Put our flour to the test! Try it out in one of our best-loved recipes and taste the difference.

Favorite recipes

Looking to wow with your baking? Try some of our best-loved (and most requested!) recipes.

Chocolate Chip Oatmeal Cookies
Oatmeal cookies

Chocolate Chip Oatmeal Cookies

4.7 out of 5 stars 685 Reviews
Simply Perfect Pancakes
Pancakes & Waffles

Simply Perfect Pancakes

4.5 out of 5 stars 257 Reviews
Lemon Bliss Cake
Pound & Bundt cake

Lemon Bliss Cake

4.6 out of 5 stars 437 Reviews
Sandwich Rye Bread

Sandwich Rye Bread

4.6 out of 5 stars 131 Reviews

Try it once. Trust it always.

Flour this good is the result of attention to detail, consistency in milling, and our desire
 to ensure that you have the very best baking experience possible, every time.


American Wheat

Built on American Wheat

Our wheat flour is grown and milled in the United States.


Never Bleached

Flour this good uses only the purest ingredients, free from GMOs.

Rigorous Standards

Rigorous Standards

We lead the industry, with consistent baking performance and superior taste, every time.